The Movie Out Here (2012)
The Movie Out Here is a Canadian buddy comedy film; first premiering at the 2012 Whistler Film Festival, it began a limited run at theatres in Western Canada on March 1, 2013. The film was produced by Alliance Films and funded by Kokanee, a B.C.-based brewery owned by the Labatt Brewing Company. The concept for the film was conceived by the staff of Grip Limited, an advertising agency who had worked on various campaigns for Kokanee in the past, and serves as the first foray into branded content for both Grip and Labatt. Alongside normal product placement, the film itself also features appearances by popular characters from Kokanee's past campaigns, and was the cornerstone of a multi-platform marketing campaign that was intended to encourage user engagement and crowdsourcing to help promote the film.
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