No. 5 the Film (2004)
No. 5 The Film (2004) is a 180-second long short film directed by Baz Luhrmann (Romeo + Juliet, Moulin Rouge!) and starring Nicole Kidman and Rodrigo Santoro. It is part of a new breed of advertising crossover films known as branded content. It had a budget of $42 millionUSD which was financed exclusively by Chanel. Though visually captivating, the film is essentially an extended television commercial for Chanel No. 5 perfume. The film was initially screened in many North American cinemas during the Coming Attractions. During the 2006 Christmas Season, an edited 30-second TV spot was shown on primetime on many networks in Canada and the United States. Kidman was paid $12 million for her role in the advertisement.
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