Embrace Life (2010)
Embrace Life is a short British public information film made for the Sussex Safer Roads Partnership (SSRP) about the importance of wearing seat belts. Released on 20 January 2010 and initially only shown in the local Sussex area, the short film became an international phenomenon after it was distributed on the internet, through social networking sites and YouTube, gaining over a million views in its first two weeks. By 13 February 2010 it had reached 129 different countries, was the 5th top rated video that month on YouTube and was the most top rated YouTube film of all time in the education category. The film achieved the highest rating of No. 8 Top Rated (All Time) film on YouTube, and as of 27 March 2013 it has had over 16,599,000 views. The film has been praised for its beauty and its emotional impact. The film has so far not been shown on television as part of a road safety campaign; it was primarily designed for and its spread has been almost entirely through the internet.
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