Desire Inc. (1990)

Desire Inc. (1990) is a video documentary piece created by the artist Lynn Hershman (now known as Lynn Hershman Leeson). Hershman created a series of seductive television ads in which a sexy woman asked for viewers to call her. The ads, interviews with the respondents to the ad, and commentary from Hershman are woven together to create the 26-minute video. This is one of Hershman's significant works, and it demonstrates the viewers' intense personal relationship to the public space. It is a rare piece of video art that makes television interactive, where the response from a viewer is as much the art as the ad itself.

More at Wikipedia.