Be There or Be Square (1998)
Be There or Be Square is a 1998 Chinese romantic comedy film directed by Feng Xiaogang, produced by Beijing Forbidden City Film Co. Ltd., Beijing Film Studio, Zhongji Modern Commercial, Beijing Zhengtian Media & Culture Centre, and Sleiman/Tyrol Films. It is a Feng Xiaogang hesui pian ("New Year celebratory film"), screened during the 1999 Chinese New Year to boost box office takings, the box office reached to 30M Yuan, top of 1999. It was granted "Best Feature Film - Hua Biao Prize in 1998" to Beijing Forbidden City Film Co. Ltd., Beijing Film Studio, Zhongji Modern Commercial, Beijing Zhengtian Media & Culture Centre by China State Administration of Broadcast, Film, & TV in May 1999.
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